Termite inspections, roach treatments, recurring service plans — we build campaigns that bring in homeowners ready to sign up, not just one-time calls.
Pest control is a two-track business. There’s the panic call (roaches, ants, wasps) and the recurring service plan ($XX/month for ongoing protection).
Most agencies chase panic calls because the volume is high — but the real money is in service plan signups. Marketing has to do both, and most don’t. The result is a business full of one-time calls instead of compounding monthly revenue.
Service plan campaigns built around prevention messaging ("don’t wait until you see them"). Emergency campaigns for active infestations. Termite-specific campaigns where the unit economics support higher ad spend.
Pest identification guides ("is this a termite or carpenter ant?"), prevention tips, kid-and-pet safety education. Trust-building content that addresses the chemical-safety question head-on.
Long-term recurring customer testimonials. Termite damage prevention stories. Plan member experience walk-throughs.
The strongest content for pest control businesses doesn’t look like a generic agency reel. It looks like work — done by people who actually understand the trade. These are the angles we build campaigns around:
We’re based in Miami, Florida and serve pest control businesses across the United States. Local clients in South Florida get on-site production. Out-of-state clients get a remote production setup that delivers the same quality — coached owners, real footage, and platform-ready creative.
Yes, which is why we lead with prevention messaging, not "you have a problem." It’s easier to sell "protect your home" than "fix your infestation" in cold ad creative. The infestation calls still come, just with less stigma.
Two angles: in the ad itself (lead with plan benefits, not single visits) and in the post-call follow-up (we help you script the upsell conversation). Service plans are the goal — single visits are the entry point.
Different audience, different platforms. Property managers, restaurants, and commercial buildings come through B2B outreach, not consumer video. We can support that as a separate track.
Book a free 30-minute discovery call. We’ll review your current marketing, your service area, and your goals — and show you exactly what a video strategy should look like for your pest control business.
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