Video ads that turn scrollers into booked jobs.

We produce, launch, and optimize video ads built specifically for home service businesses. Targeted at homeowners ready to book — in your service area, on the platforms they actually use.

The problem with most contractor video ads

Most home service ads fall into one of two camps. Either they’re cheap stock-footage slideshows that look like every other ad on Facebook — or they’re expensive cinematic productions that win awards but don’t book jobs.

Both miss the mark. The first looks unprofessional. The second talks to the wrong audience. Neither was built for the homeowner who’s about to call three roofers and book the one who feels most trustworthy.

That’s the gap we close. Our ads look professional enough to build trust — and direct enough to actually get the call.

What we do

Full creative production

We handle scripting, filming, editing, captions, music, and platform-specific formatting. You don’t need a studio, equipment, or hours of editing time. We come on-site (Miami area) or run remote production for clients across the U.S.

Platform-native creative

A 9:16 Instagram Reel isn’t the same as a square Facebook feed ad. We build creative for each placement separately, not one ad reformatted five times.

Targeting that respects the service area

A roofer in Tampa doesn’t need impressions in Boston. We dial in the targeting to homeowners in your actual service area, by zip code, age, home value, and intent signals.

Daily campaign optimization

Cost per lead is monitored daily. Underperforming creative is swapped. Winning creative is scaled. You don’t get a "set it and forget it" approach — you get active management.

Retargeting sequences

Most homeowners don’t book on the first ad. We build retargeting sequences that follow up with prospects who showed intent — visited your site, watched 50% of the video, started filling the form — until they convert.

Where your ads run

Facebook & Instagram

The highest-volume channel for most home service businesses. Strong targeting, big audience, lower cost per impression than Google.

Our process

Step 1 — Discovery & strategy

We review your service area, your current ads (if any), and your average job value. From there, we build a campaign strategy with target cost per lead and projected output.

Step 2 — Creative production

We script, film, and edit your ad creative. Multiple variations per concept so we have room to test.

Step 3 — Launch & test

Campaigns go live with controlled budgets. The first 7-14 days are about identifying winning creative, audiences, and angles.

Step 4 — Scale & optimize

Once we’ve found what works, we scale the budget on winners and pause underperformers. Reporting lands monthly with clear metrics: spend, leads, cost per lead, and revenue attribution.

What makes our ads convert

  • Real owners on camera, not actors
  • Direct, plain-spoken scripts that match how homeowners actually talk
  • Service area shown clearly — homeowners book the local pro
  • Strong before-and-after visuals where applicable
  • One clear call to action per ad — no confusion

Industries we run video ads for

Roofing

HVAC

Plumbing

Electrical

General contractors

Home renovation

Landscaping

Pest control

Windows & doors

Painting

Pool & spa

Solar

Flooring

Pressure washing

Paving & driveway

Mold remediation

Moving companies

Ready to launch ads that actually book jobs?

Book a free discovery call. We’ll review your current setup and show you exactly what your video ad strategy should look like.

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