From Miami to West Palm Beach, we help home service companies across the tri-county area book more jobs through video ads and organic content. Local team, regional knowledge, real production.
South Florida is one of the largest and most competitive home services markets in the United States. Tri-county — Miami-Dade, Broward, and Palm Beach — covers more than six million residents, hundreds of thousands of homes, and a year-round demand environment that doesn’t exist in most of the country.
That scale creates opportunity, but it also creates competition. There’s another roofer down the street. Another HVAC company with a bigger truck fleet. Another landscaper with a slicker website. The trades that win in South Florida are the ones who show up consistently — in homeowners’ feeds, on social media, in their search results — not just on Google ads when someone’s already shopping.
That’s the gap our work fills. We help South Florida home service businesses build the kind of consistent visual presence that wins competitive markets — long before the homeowner is comparing quotes.
Our home base is Miami, but we cover the full tri-county area for on-site production. Broward and Palm Beach clients get the same on-site production setup as Miami clients — no travel surcharges, no remote-only workarounds, no flights involved.
Boca Raton homeowners aren’t the same audience as Hollywood homeowners. Coral Gables isn’t Doral. We build creative that respects those local differences — different language, different visuals, different pricing tiers when needed — instead of running one generic regional ad to everyone.
Spanish-speaking customers are a major part of the South Florida home services market — particularly in Miami-Dade and parts of Broward. For trades where that audience is meaningful, we produce parallel Spanish-language creative built natively, not translated.
Hurricane season, intense sun, and salt-heavy coastal air shorten roof lifespans across South Florida. We help roofing companies capture both storm-driven leads and proactive replacement leads.
AC runs nearly year-round across the tri-county area. Replacement cycles are shorter, emergency calls are constant. Our HVAC campaigns are built around the heat-driven urgency of this market.
Pool ownership is normal across South Florida — not a luxury — which makes recurring service the dominant revenue stream. We help pool service companies grow through route-density campaigns targeted at neighborhoods they already serve.
A regional specialty. Hurricane impact products are a different sale than energy-efficient windows in cooler climates — they require different messaging, different proof, different audience targeting. We build campaigns specifically around that angle.
Year-round growing seasons, palm tree maintenance, and pool-area landscaping mean year-round demand. We build campaigns around seasonal moments and route-density growth.
Other South Florida trades we work with include plumbing, electrical, general contracting, home renovation, painting, pest control, solar, flooring, pressure washing, and moving companies.
National agencies sell South Florida marketing the same way they sell marketing in Phoenix or Cleveland — with a templated playbook and a remote account manager who’s never seen your service area. They miss the things that actually matter here: hurricane season timing, bilingual market dynamics, route economics in dense neighborhoods, and the specific concerns South Florida homeowners care about.
A regional team that actually lives and works in this market sees those things first. We’re not adapting a playbook to South Florida — we built our playbook here.
Yes. We cover the full South Florida tri-county area — Miami-Dade, Broward, and Palm Beach — for on-site production. We also serve home service businesses nationwide through a remote production setup.
For most home service trades, yes. Real footage of real jobs converts better than studio-shot creative — especially in trades where the work itself is the proof (roofing, landscaping, renovation, pool builds). On-site production is one of the bigger advantages a regional agency offers.
Yes. We pre-build storm-season creative for our roofing, windows, and contracting clients — so when a storm hits the tri-county area, we can scale ad budgets within 48 hours. Most agencies miss the window. We’re built for it.
It depends on the package, your service area, and your goals. Most clients in South Florida start at a level where the ad spend math works for their average ticket value. We’ll quote a real range on the discovery call — not a generic published price.
Book a free 30-minute discovery call. We’ll review your current marketing, your service coverage, and your goals — and show you exactly what a video strategy should look like for your home service business in this market.
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